by Amanda Phraner From a digital perspective, the 2008 election changed many things, but as a whole political campaigns are far behind on employing strategic online advocacy, advertising and engagement.  At a panel discussion last week hosted by Resonate Networks and the Daily Caller, panelists discussed some of the accepted...

by Amanda Phraner Congratulations to all of the triathletes, especially my fellow DCIers, who participated in the Nations triathlon last Sunday. Each of us had our own adventure, challenges and triumphs during the triathlon.  Here are some of our stories. Aaron Gardner It was nice to see that hard work...

A week from Sunday Washington D.C. will host the Nation’s Triathlon.  I’ve been a runner for quite a few years, but just recently got into triathlons this year.  When I came on board with DCI a few months ago one of the first things I heard about was the Magic...

How would your target audience rate your site?  It’s not a question often considered by grassroots organizations or coalitions when building a website.  The question usually drifts even further out of mind once the website is up and running for some time.   Rather than continuing to publish content and find...

During Digital Capital Week a panelist discussing social media mentioned a concept he called “scalable engagement,” referring to Twitter and Facebook. According to this panelist, both platforms have enabled communications and engagement that previously occurred on a smaller scale to not only shift easily, but also translate to a larger...