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  2. Consultants Need to Be Managed

    Posted by Doug Goodyear
    / March 13, 2012
    With apologies to my friends and colleagues, public affairs consultants need to be managed. Some may see this as a “man bites dog” post, and perhaps it is. But more importantly, it is true. Good consultants managed well can help bring success to a public affairs campaign. But when consultants...

  3. Know What You Want: The Ugly Sweater Principle

    Posted by Doug Goodyear
    / February 23, 2012
    When you don’t ask for what you want, you end up with another ugly sweater. Sure, sometimes that’s what you get anyway, but you’ll have to take that up with your relatives. In public affairs, knowing what you want often makes a key difference in the outcome of the debate....

  4. Legislative vs Regulatory Issues – The Principles Are the Same

    Posted by Doug Goodyear
    / February 13, 2012
    When people think of influencing public policy, the immediate focus becomes legislation. After all, the media tends to pay more attention to what the U.S. Congress and state legislators do than what regulators are up to. That’s natural because legislators are usually in the spotlight – debates occur in public...

  5. Helping Small Businesses and Consumers with Lower Debit Card Fees

    Posted by Doug Goodyear
    / June 30, 2011
    Bloomberg recently wrote about the successful campaign to lower the swipe fees paid by small businesses and other merchants for debit card purchases made by consumers. The article is lengthy but worth reading.  It’s a good case study for a public affairs campaign, with analysis about the importance of using...

  6. Checking Out “The Checklist Manifesto”

    Posted by Doug Goodyear
    / May 9, 2011
    It’s been a while since I’ve recommended a book on business or management, but I recently was steered to one that’s worth the effort. “The Checklist Manifesto” by Atul Gawande is exactly as advertised: It’s a book about the value of checklists. If checklists seem like a pretty mundane topic...

  7. Validation of Citizen Input

    Posted by Doug Goodyear
    / March 18, 2011
    Over the years the Congressional Management Foundation has conducted a number of interesting studies regarding Congress, how it’s run, who influences congresspeople, and the like.  One that came out earlier this year can be found here. The data is from 260 senior staff in the US House and Senate, and...

  8. Embrace the Daily Clips

    Posted by Doug Goodyear
    / February 8, 2011
    There was a good article a few weeks back on the New York Times political page entitled “Where News is Power, a Fight to Be Well-Armed.” It’s about the early risers who produce the news summaries for their organizations, bosses, and various constituencies. Often times those are seen as awful...

  9. Employee Engagement Matters

    Posted by Doug Goodyear
    / December 2, 2010
    Many Americans engage in our great political process every two years. Participation can take many forms – volunteering for a campaign, researching candidates, attending rallies and other events, helping at the local polling place, or simply voting. With this year’s election season behind us, many citizens who have engaged in...

  10. The Tiger Woods case study continues to play out before us in real time.

    Posted by Doug Goodyear
    / April 8, 2010
    Several weeks ago, when he made his prepared speech to a handful of people, a communications professional whose opinion I respect greatly wrote me the following e-mail: “You’re not going to find a better-crafted piece of work. pitch perfect, human and remorseful. Whoever wrote this for him is a maestro…and brilliant stagecraft as well... Watch it from three perspectives: