6 Tools that Help Public Affairs Firms Make the Most out of YouTube Social media is like fried chicken – the tastiest part is usually not the chicken itself but the batter that surrounds it. Services like Twitter and Bit.ly make using social media such a convenient experience. YouTube is...

Ponder the saying, “a picture is worth a thousand words.” Typical digital video formats play at 30 frames per second. A frame is essentially a picture. By the same formula, a minute of video is worth 1.8 million words. Video, this highly effective tool of communication, was for a long...