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Genevieve Wilkins,
Creative Director

"Our creative team has earned the respect of both clients and the senior leadership in the firm. I know we're adding value because we see it every day. It's been a great experience."

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Blog

  1. Consultants Need to Be Managed

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    With apologies to my friends and colleagues, public affairs consultants need to be managed. Some may see this as a “man bites dog” post, and perhaps it is. But more importantly, it is true. Good consultants managed well can help bring success to a public affairs campaign. But when consultants...
  2. Know What You Want: The Ugly Sweater Principle

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    When you don’t ask for what you want, you end up with another ugly sweater. Sure, sometimes that’s what you get anyway, but you’ll have to take that up with your relatives. In public affairs, knowing what you want often makes a key difference in the outcome of the debate....
  3. Legislative vs Regulatory Issues – The Principles Are the Same

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    When people think of influencing public policy, the immediate focus becomes legislation. After all, the media tends to pay more attention to what the U.S. Congress and state legislators do than what regulators are up to. That’s natural because legislators are usually in the spotlight – debates occur in public...
  4. Helping Small Businesses and Consumers with Lower Debit Card Fees

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    Bloomberg recently wrote about the successful campaign to lower the swipe fees paid by small businesses and other merchants for debit card purchases made by consumers. The article is lengthy but worth reading.  It’s a good case study for a public affairs campaign, with analysis about the importance of using...
  5. Checking Out “The Checklist Manifesto”

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    It’s been a while since I’ve recommended a book on business or management, but I recently was steered to one that’s worth the effort. “The Checklist Manifesto” by Atul Gawande is exactly as advertised: It’s a book about the value of checklists. If checklists seem like a pretty mundane topic...
  6. The Changing Field of Public Affairs in Spain

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    During my travels as an instructor and lecturer with GSPM International, I’ve watched the fields of public affairs and political communication develop and become increasingly professionalized around the world. In Washington, DC our tradition of public affairs feels like a permanent part of our political environment. Elsewhere, public affairs and...
  7. African American Female Creative Director in DC

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    I recently researched African American women creative directors as I was looking to start a small group of like peers.  The research uncovered few examples of African American Creative Directors. I did find a very small group of pioneer creative directors, such as Archie Boston – the first African American...
  8. Validation of Citizen Input

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    Over the years the Congressional Management Foundation has conducted a number of interesting studies regarding Congress, how it’s run, who influences congresspeople, and the like.  One that came out earlier this year can be found here. The data is from 260 senior staff in the US House and Senate, and...