DCI Group Public Affairs

DCI Digital develops innovative digital advocacy strategies that leverage technology on behalf of issue campaigns while providing client service teams with the tools and knowledge necessary to integrate online and offline efforts.

Online communications must not occur in a vacuum, but instead must be partnered with traditional communications and grassroots programs to maximize success. Neither online nor offline tactics should occur in their own silo, but instead should be carefully coordinated.

Effective digital advocacy requires a steady progression of activity that builds upon preceding steps to maximize results. Although concerted effort can accelerate the process, there are no shortcuts on the road to victory.
DCI Digital believes that every online engagement campaign must include the following:

• Observe what other similar organizations are already doing
• Listen to what the potential target audience is saying
• Engage those who are already discussing key issues
• Target likely potential supporters with your online messaging
• Organize your audience to cultivate online supporters
• Motivate your supporters to take action in support of your goals
• Evaluate the success of your program and constantly adjust as needed

By implementing a carefully crafted program that incorporates these seven steps, DCI Digital partners with clients to effectively generate a powerful online grassroots and media campaign.