On Tuesday, October 14, Katie Harbath, Director of DCI Group’s online services team participated in a panel discussion at the National Press Club, airing on CSPAN, regarding how political campaigns are turning towards mobile technology more than ever to effectively micro-target their constituents. Ms. Harbath was cited in a review of the panel on PC World’s website.
“Politicians still raise questions about the cost and effectiveness of text messaging, said Katie Harbath, director in the online services division for DCI Group, which helps people run advocacy campaigns, and a former e-campaign adviser to former Republican presidential candidate Rudy Giuliani. But forward-looking politicians will begin to embrace text messaging and other mobile technologies, with text messages or brief videos sent to mobile phones.
When a major issue arises on the campaign, those technologies will allow politicians to “rapidly respond a lot better,” she said.