Rachelle Grey is a Director in DCI Group’s digital media practice. Her expertise includes digital campaign strategy, social media and programmatic advertising, analytics, third-party activation, social media monitoring, microsite development, content creation, and website content management.
She has designed, launched, and managed digital media activities on behalf of national and state-based coalitions, patient advocacy organizations, trade associations, startups, technology companies, television channels, politicians, think tanks, nursing homes, pharmaceutical corporations, and CEOs.
Before joining DCI Group’s digital media team, Rachelle built and led the digital media practice at Rational 360, a boutique public affairs firm in Washington, D.C. Prior to that, Rachelle spent four years at Mercury Public Affairs where she gained a comprehensive understanding of integrated public affairs campaigns as a member of Mercury’s grassroots, media relations, and digital media practices. In addition to private sector public affairs experience, Rachelle also served as a staff assistant in the Washington, D.C. office of then-Senate Majority Leader Harry Reid, supporting the Senator’s personal office staff and constituents visiting the nation’s capital.
Rachelle graduated with honors from the George Washington University with a double major in International Affairs and Economics. She is originally from Virginia City, Nevada.